The Story of Loon Liquor Co.

Northfield High School friends Simeon and Mark had a great time one evening in January 2011 with Simeon’s homemade coffee liqueur. Simeon’s homemade White Russians were so delicious that Mark called Simeon to see how he could obtain more, and if Simeon were interested in bringing this talent to the market.

Almost every day since, they both have been researching the biological, chemical and business sciences of the distilling industry. In November of 2012 they launched a reservation / micro-funding campaign which raised $11,500 from over 100 amazing people; which they leveraged with the Angel Investment to get a SBA Loan in July. While finalizing the build-out in November of 2013, they were the only two folks in Southern Minnesota to receive Federal permission to produce spirits in over 100 years.

Our Mission

Committed to Making Our Spirits 100% From Scratch Using Locally-Sourced Organic Ingredients, While Being Environmentally Conscious of Our Production Methods

Loon Liquor Co. aims to craft from scratch the most delicious spirits from organic, local suppliers while quantifiably improving social and environmental sustainability, and throwing in some humor from time to time. The name Loon Liquor Co. represents not only our love of Minnesota and its State Bird, but also our commitment to preserving its natural habitat and the habitats of all endangered wildlife.

Special Thanks

As part of our crowd-sourcing campaign, we asked our sponsors to submit five words or less. These words are now laser-engraved on wood slabs and hanging in our distillery, to remind us each day how fortunate we are to have the support of our friends and family, who made this loony endeavor possible.

The Norldands • “Fram! Fram!”
A & J Rondeau • “Excited to make loonshine manhattans!’
Alaina Thomas • “Meat dress to distillery Magic!”
Anna Henrichs • “The dude is not in”
Beth and Jeff Hvass • “Sunshine days, Loonshine nights. Ahhhhh…”
Brandon Braden • “We’re all a little looney”
Brenton Hartung  • “Thrust on Neighbors!”
Caitlin Michels • “To infinity… and beyond”
Cat & Loch • “We’ll Always Have Texas”
Chad Benesh  •  “It’s got a good taste”
Craig Petzel • “Oh Hey Neighbor”
Dan • “He who does not work, neither shall he eat”
Dan and Erika Tallman • “Nosmo King”
Dane Huber • “Daddy’s thirsty”
David Hilbrich • “Inconceivable!!”
Pixie • “Individually fleeting, collectively eternal”
Derin Riefesel • “For those that could not”
Erin Lowinske • “Eskeeskeeskeeskeechyafeelinshurt!”
Fiona C. Quick • “Iechyd Da!”
Gerry Pellegrini •  “O, good luck!”
Griffin Williams • “All in Good Time”
Jim and Judy • “love loons and liquor”
John Eliason • “Homegrown Dedicated Out-of-box Delectable Thirsty”
Jon and Sara Ketchum • “Ketchum if you can!”
Juliann Schiller • “Go For It, Mark & Simeon”
Justin Johnson • “Loonshine: best-name-ever!”
Kay •  “Pursue that flighty temptress, Adventure!”
Kitty Hough • “Think local Drink local”
Leah Amundson
Lee Brennise • “Mix me a salad”
Lori and Curt Petzel • “Live life to the fullest”
Mackenzie Zimmer • “Carleton 2012 rocks”
Matt and Landon • “Get Buck”
Mike and Rosann Wold • “Congratulations. A dream becomes reality”
Nate Morris • “Today’s rain is tomorrow’s whiskey”
Nathan Grigsby • “Sit back and drink up”
Patrick Rodeheaver
Ryan Noe • “Ginship; reckoned masterpiece of nature”
Siddhartha Owens • “Make sure it feels good!!”
Stevie Long  • “I drink therefore I am”
Trischa Thorne • “I’d rather be a vulture”

The Story of Loon Liquor Co.

Our Mission

Who is Charles Augustus Loonman?

Special Thanks